Choosing a business name made easy might seem a laid-back task but it is not. Many lucrative products and companies fail to establish their footings in the competitive corporate world. The reason; trivial facts were overlooked while naming your business. Remember brands are created and it all starts with how to choose a business name.
Names become titles and tags. Titles become labels and labels grow into trademarks. Many successful and renowned tags around us have become signatures of their fields. They all started with a name that clicked with the audience.
Starting your company is exciting yet stressful. Choosing a business name with a smart approach makes the event launch a less taxing affair. But only if you have taken the right step from the beginning.
Importance of business name
A business name is as essential as having your own identity. If you want people to recognize your business, talk about it, and spread the word, you must choose a business name with a trendy smart approach. A business name should define your venture, identify your product, and be impressive enough to draw customers. Your business name should have the capacity to become a trademark because that will help if you want to sell your business in the future anytime.
Here are some reasons why you should be vigilant and smart while choosing your business name.
- Names have the power to influence, command, and dominate the customer community. They can be emotional, either offending or attracting the clients. They can have a positive or negative influence which drives respective following. Selecting a name that acts inclusive for your clientele and can maintain a consistent image in the consumer community is vital for your business growth.
- Have you ever experienced that specific business names get stuck in your head? It is because business names serve as first impressions. Some are easy and impressive enough to remember, while others are not. A correct and smart business name helps in marketing your product like no other thing. Memorability of a business name is essential.
- Your business name helps communicate your business strategy to your clients and potential investors. They help reinforce your business’s core values forward and identify your brand.
- Your business name is your sole representative in the consumer community. People judge your business reputation by the name first. A word that defines a high-quality and clear business message goes a long way in establishing your footholds. The right business name is a motivating factor for returning clients.
- The right business name helps the customers to recall your brand. This is important while marketing via the spread of mouth.
- When most businesses are going online, a business name that is easy to search on online engines is essential.
13 Best Ways to Choosing a Business Name Made Easy
So wondering how to name your company? Read on to know the steps of how to choosing a business name made easy.
1. Devise a long-term road map
Choosing a business name made easy requires a long term strategy. Businesses always have room for expansion and growth. Choosing a company name must cater to portray any such expansion in your business.
This is especially true in the case of small entrepreneurs. For example, your T-shirt business of today may bud to include other accessories. So picking a company name wisely would help umbrella any other additional products later on.
The same goes for any geographical extension. You might be dealing with local clients today as a small business owner. A scalable name would aid your business expansion globally in years to come if you decide upon that.
2. Make a list
Jot down all the names that ping your mind. Always make a list of good company names. You never know what may inspire you. Going over that list with additions and subtractions helps your creative nerve come up with new ideas.
Scale down your list to select a few and then make a final decision. Picking a company name this way delivers a sense of accomplishment and leaves you satisfied at the end of the day that you have done your homework.
3. Be Smart and Creative
The worst mistake while choosing a business name is to take up weird names and wrong spellings. It is a huge red flag in case of naming a corporate company.
Try creatively relating your product or services. You may use synonyms or alternative words for common ones. The tag chosen should be eye-catching and intriguing yet easy to spell and pronounce.
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4. Be Descriptive Yet Simple
How to come up with a company name must cater to describe your business idea. Lengthy names are difficult to articulate and sound too boring. Anything dull and boring fades from memory. Simple and easy company names appeal to customers. Familiar and pleasant business names stir up positive energy and are sound to remember as well.
5. Be Distinctive and Unique
Choosing a business name made it easy should cater to class and style. It should not be a stencil copy of your competitors. Thinking out-of-the-box would not hurt your business name. It should be identifiable with your products or services yet have the ability to stand out from the crowd among competitors.
6. Do Not Aim for Personalization
If you are a beginner, do not adopt company names that announce personal associations. Remember, the business you run does not reflect you but it addresses the customers’ queries and demands. Choosing a business name made easy should carry meaning for the potential clients and not put you in the spotlight.
7. Take Care of Spellings
The importance of using correct spellings goes without saying as regards how to pick up a company name. Many fields like law firms, construction companies, and other big businesses require professional name tags.
Similarly, avoid the use of abbreviations and acronyms because they are easily misspelled, misunderstood, and hard to remember. Such a marketing strategy may prove detrimental to your company’s repute and business influx.
8. Audience Compatibility
Choosing a company’s name should enable you to make connections with the audience aptly. What does your brand represent? Any mission statements? Relay a meaningful and positive image of your brand.
Including a query in the domain name may prove to be an instant click with your audience. For example; BookaRide, GutSupplements, GymForYou, and many others like this. Such business names are easy to spot on the search engine optimization tools. With better rankings on Google, your business flourishes day in and out.
Another minute but very important detail about naming your business company is that the tag name should not be offensive in any other language. An unpleasant and off-the-beat business name may limit the expansion of your business if you plan on extending and reaching out to the audience beyond local borders.
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9. Listen to Suggestions
Your friends and families and colleagues are some of the best sources for naming your business. As a non-biased onlooker, they may spot and associate an angle to the business you may have missed.
Share your list of names with them after compiling. Ask for their first impressions. Take note of their suggestions. You can even ask your valued clients. Making use of the feedback revs up the creativity gear while choosing a company name.
10. Take Help from other Resources
Some of the dedicated sites that may help you come up with a good business name include:
- Shopify Business Name Generator
11. Give it Time
After all the reviews and finalizing the few, sleep on the list. Give yourself some time to ponder. Say it aloud and repeat it. How does the name sound? Is it easy to voice? Does it carry a classy touch or a jargon hint? Is it meaningful?
Does it ring any bells or instill emotions? Is your statement delivered across? Does it describe your business proposal to the audience?
Ponder on the positive and negative attributes of the nametags of your competitors. That would help you appreciate what you want your audience to feel about your brand. It would clarify some aspects of choosing your business name as regards its size and tone and so on.
Choosing a business name made easy must not be personal yet it should resonate pleasantly with you. After all, you will be the one who will hear it the most.
12. Check Availability for a Domain Name
When you are done with compiling and reviewing, check for domain availability. Here again, go for domain names with .com extensions. They are the most prevalent and user-friendly. They add to the scalability of your business name.
Though not true, .com domain extensions tend to reflect an established business setting with the majority of clients. So make a rock-solid impression from the start and build on it. Domain names are a great influencer on the digital marketing interface. Using the combination of the right keywords associated with your business means a conspicuous spot online.
If a domain name is not available or is in a parked position, consider buying it. believe us buying a domain name is worth your investment since reputed businesses usually spend six weeks to six months on finalizing the company name. So you save big on time and get a competitive edge at the same time. Getting creative with domain extensions is another way of choosing a business name made easy.
13. Do Not Overlook Legal Formalities
The final stage of choosing a business name made easy is its registration. But before that, always check for trademarks in your fields. If your business name coincides with a similar trademarked business, you will have to give up that name. Otherwise, go on for the trademark ship of your business name.
Check for your country’s and city’s laws as regards registration of your business name. A business registry gives you firsthand knowledge of all the listed businesses in the province.
Your company’s name should have a unique and descriptive aspect of its tag. It could have an all-purpose element like Venture or Enterprises for descriptive purposes. What is best; you can have a corporate name and a trading name simultaneously. So a modified corporate name would do for a trading name.